adjust GmbH announced on October 21, 2015 that it has received $17M in funding from Highland Europe. The funding round takes the company to a total of $30M raised since it was established in 2012. Over the past three years, adjust has expanded from its Berlin (DE) office to six additional cities: San Francisco (US), Istanbul (TR), Beijing (CN), Shanghai (CN), Tokyo (JP) and Sydney (AU).
adjust now processes over 1 petabyte of mobile data each month and its SDK recently surpassed 1.3 billion live instances in mobile devices. The company also turned profitable in 2015. This investment is intended to further accelerate adjust’s product expansion, while strengthening its commitment to the mobile marketing industry through the prevention of fraudulent traffic, encouragement of user-friendly advertising practices and prioritization of privacy protection in mobile marketing.
Christian Henschel, CEO and Co-Founder of adjust, said: “As an independent third-party attribution solutions provider, we assume a central role in connecting app developers to ad networks, publishers and other ecosystem parties. We have now reached a critical scale where as a market leader within the ecosystem, we are uniquely positioned to drive both product innovation as well as industry standards.”
Sam Brooks, Partner at Highland Europe added: “At Highland, we seek to invest in rapidly growing companies with global ambitions and a commitment to product excellence. We consider adjust’s technical expertise, vast device coverage and deep network integrations as industry-leading within the premium mobile measurement space, demonstrated by the business’ impressive momentum and trusted position among leading international brands. We are thrilled to partner with the adjust team.”
The investment will also enable the company to expand its offering and presence among underserved, high-potential businesses. Henschel continued: “The growth of mobile-born companies around the globe signals a positive environment for the development of tracking solutions that provide quality data for business decision makers. As these companies become market leaders, more and more businesses will require a holistic mobile marketing tool. Our ambition is to become that essential part of their business intelligence and process data at scale, just as SAP broke out of its market scope decades ago.”
adjust is a business intelligence platform for mobile apps, providing analytics and attribution solutions for companies worldwide. With adjust’s open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. adjust provides reporting for understandable, actionable and comparable metrics. adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic adjust integrations is in use by over 600 networks and analytics providers worldwide.
Founded in Berlin in 2012, adjust today has global offices in San Francisco, Istanbul, Beijing, Tokyo, Shanghai and Sydney. adjust clients include Zalando, Rovio and 99Taxis; global brands like Universal Music, Yandex and Sony Music; as well as advertising and media agencies, including Vivaki, Publicis and GroupM. adjust meets EU privacy compliance standards, proving that app tracking does not have to be intrusive.